Have you ever received a “hEY gIrL” message that made you cringe? Or read a compelling post only to get to the end to see “yOu haVe tO iNvEST In YOurSelF tO hEaL.”

These are what I call slimy calls to action (a call to action is the part of your copy where you ask a question or tell your audience what to do). 

A slimy call to action is anything that shames or blames your soulmate client. People should say yes because they are EXCITED to work with you, not because saying no means there is something wrong with them.

Sometimes we accidentally use a slimy call to action or two. No worries! We’re all learning here, and no one is perfect.

Let me give you some clarity around what a slimy CTA is and what to say instead.

Don’t Say That… Ask This gives you ten common slimy CTAs AND shows you what to say instead.

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