If you are struggling to find the confidence to show up online for your equine business, you are not alone! When I started blogging in my cooperate job, I had never blogged before. I had no idea what I was doing, but it was my job. After a few google searches on how to do it, I went forth and blogged.
A year later, that blog was generating 300 customer inquiries a month with $0 spent on ads. Countless hours of trial and error turned me into a confident blogger because I saw success in my work. I’m still finding my mojo in terms of showing up live in video. I’m faking it until I make it!
I Committed to Showing Up for My Equine Business
I have committed to showing up once a week in live videos to deliver trainings to my audience. After a month of doing this, I have learned a LOT, and I’m ready to share. It does not matter if you are trying to find the confidence to show up through blogging or live video; the same concepts apply:- Stop hiding behind your keyboard. You know you need to go live or post a blog, but you can’t do it because you are thinking, “Nobody’s gonna care, nobody’s gonna listen, or I can’t write well.” If you spent the amount of time that you’re spending having anxiety about this, just doing it, you would be 100 million miles further ahead than you are right now. STOP hiding behind the keyboard, or the camera just show up and do it.
- Go in with a plan. You will feel a million times better if you go in with a plan instead of going in blind. Public speaking isn’t my strong point. I get nervous. So, I go in with a TON of notes. I know what I’m going to say when I start a video. Eventually, I want to be able to jump on and speak live without notes, but right now I can’t, and that’s okay.
- Embrace the awkward. It’s going to be weird at first. You’re going to have awkward silences, not know where to look at the camera, and need to look at your notes. That’s okay! The beauty of starting small and building your audience is that no one sees it at first anyway. Embrace that awkward feeling of talking to an empty room and keep doing it.
- Show up consistently. I’m seeing consistent increases in my views because I’m committing to showing up once a week on my blog and in live videos. If you suck one week, and there are a bunch of awkward moments, and you trail off at and lose your train of thought, don’t give up! Just keep showing up consistently.
