If you have been following along this month, you have learned
why you need a blog, and
how to start one. Hopefully, by now you are well on your way! But, the real question is, how do you keep it up? How do you post consistently and provide value every time? You are going to need a stash of topic ideas for your horse blog.
The key to providing value is market research. Have you ever seen me ask on social media, “what is your biggest struggle with?” or “If you could learn one thing about…” I’m not just asking for my own entertainment, I’m identifying the pain points of my audience. Last month when I asked you all about your biggest struggles with blogging there were some pretty clear themes.
- I don’t have any blog topic ideas
- I’m worried I will run out of topics
- I don’t have anything of value to say
- I can’t seem to post consistently
- I don’t understand search engine optimization (SEO)
I am addressing these topics this month to give you the confidence and strategies you need to get started and maintain consistency. I knew I needed to address them because you asked for them! It seems so simple, ask your audience what they want and deliver it. But, you need to make sure you position your questions so that you capture answers you are prepared to answer.
Ask the Right Questions
If you offer tips on clicker training horses don’t ask your audience, “what is your favorite way to train your horse?” You may be hoping they will answer “clicker training!” so you can agree or identify potential customers, but what if they don’t? You might not be able to write relevant posts for the answers you receive if you ask your audience the wrong questions.
Instead, ask “What is your biggest struggle you have with your horse’s behavior?” That’s a much more specific question that allows you to show your audience why they need clicker training. Everyone who owns a horse will have an answer. If you get 5-10 answers, you now have 5-10 blog post topics. How to Fix *insert problem from response* with clicker training!
So, if you feel like you don’t have anything to write about, it’s probably because you have not been asking enough questions. If you are searching for inspiration about what to ask, download the list attached to this post!
Recycle Content
I hope this post helps get the ideas flowing for you. Another thing you should know is, you can always cover a topic more than once! You can cover it from a different angle, in more or less depth, or just go over the same information again with different words. It will give you an SEO boost, and also provide a good refresher for your audience. After about six months they won’t even remember you already covered that topic.
If you need some extra help coming up with blog topics for your horse business download the list in the sidebar. It gives you 6 questions to ask your audience that will help you think of the perfect blog topics. If you need a little more help, join my
community of equine business owners!
