The Biggest Mistake You Can Make When Hiring a Website Designer

Anyone who is serious about their business and wants to build it beyond a side hustle should hire a website designer. If you design your website yourself, you will spend a TON of time and energy on a mediocre site. The biggest mistake you can make when hiring a website designer is letting your designer write your website content.

What Website Developers Do

When you hire a website developer, they create a custom design that is unique to your brand. They design the layout in a way that is best for your business. Sites that feature an online store are different than sites that offer service-based businesses, or educational sites. A professional website designer optimizes your site for search engines (SEO) to improve your rankings with Google and other internet searches. You need to be visible to people who are searching for what you are offering. There is no reason to have a website if no one can find it.

Why Your Developer Shouldn’t Write Your Copy

Website designers have an enormous job to do. They code the technical elements of your website, and incorporate and sometimes create your logo, fonts, and colors in a layout that works for your business. They also make sure that your site will be user-friendly, look nice, and most importantly, make you money. Web developers are too busy to spend hours writing content for your website. If they do write it for you, it will likely be rushed and haphazardly thrown together at the last minute. Having bad copy on your website is like hiring a trainer who has dirt on his boots and says all the right things but ends up being scared of your horse. Your site design grabs your customers attention and gets them interested, but the words on the page close the deal. If your website copy isn’t building trust and communicating value, you will not convert your viewers into sales.

Hire a Content Writer

Don’t waste hundreds or thousands of dollars by having a beautiful website designed and overlooking the content. Hire a copywriter to write your website pages. They will develop a voice for your brand, tell the story of your business, and communicate the value of what you are offering. Pairing a professionally designed website with well-written copy positions your business for success. If you are thinking about hiring a website designer in 2019, I would love to help you with your copy. Contact me so I can set you up for success.