Not knowing what to write in your marketing content is a common problem that many business owners face. They see creating content as this huge and impossible task, and it intimidates them to the point of inaction. Does this sound like you? If it does, don’t stress. If you are constantly thinking, “what if I don’t know what to write about for my business’s blog?” I am going to give you the tools you need to create an effective content marketing strategy.
Identify Your Target
The first step is having a super clear idea of who your ideal customer is. Your goal in creating marketing content is to portray your product or service in a way that speaks directly to your ideal customer. Show that person why they need you and what problem you can solve for them.
If you don’t have an ideal customer, and you try to speak to everyone, your content will not resonate with anyone. It will be lost in the sea of content that gets thrown at all of us every day. Think of the emails or blogs that you actually take the time to read. What is it about that content that resonates with you? What sets it apart from all those emails that get thrown straight in the trash or ignored? The answer to these questions likely has something to do with the fact that you relate with the content you choose to consume on a personal level.
Speak Directly to Your Target
The next question is, how can you create similar content for your business that will relate to your customers on a personal level? Once you know who you are targeting, and how you can help them, all you have to do is find your voice.
You are probably not the only business offering your product or service. You need to find a unique voice to set you out from the crowd. Many people struggle with this, but it’s actually the easiest part. Just be yourself. You are the only one who can be yourself so use your content to show your audience who you truly are.
Now that you know your ideal customer, and you know how your product can help them. Simply start creating content that shows your audience why they need you. You can use examples of how your current customers benefited from your business. You can share hypothetical scenarios, and you can engage your audience in a challenge. The possibilities are endless! Once you start writing down your ideas, they will just keep flowing. Don’t forget to write in a way that is unapologetically you, show your audience your voice.
I hope this post was helpful. Now get out there and get writing!
You might know exactly who your ideal customer is and have a strong voice that you want to show the world but simply don’t have time to write consistent content. I can help you with that. I specialize in ghostwriting and can work with you to learn your style and create content in your voice. To schedule a discovery call click here.