Last week, the members of my Facebook Group got a kick in the butt from the Unbridled Content Marketing Tough Love Department. I asked everyone what platforms they use for their marketing. Twenty-three responded they use Facebook Pages, and only 7 use Facebook Groups for their equestrian blogs.
It is so much harder to get organic reach with a Facebook Page than it is with a group! Facebook Pages are valuable tools, and every business should have one. But, if you are just starting, and don’t have a lot of time and money, a group will get you a lot more bang for your buck.
At the end of April, Facebook held its big developer conference. Officials announced that they are pivoting the platform to focus on building real connections, fostering genuine, authentic interaction over engagement bait and sales blasts.
Facebook Groups are Authentic
Facebook groups are free. You invite people to come on in and learn more about you and your equestrian blog. You can use a group to do market research, give your audience live trainings, and promote your business.
A Facebook group should be a welcoming and safe community. I LOVE my Facebook community! My people show up to help each other. People, pop on and ask for feedback on their content. Often, by the time I get there, there is already a bunch of comments on the post with excellent feedback!
That’s why I’m creating a Facebook community. I’m creating a place for horse businesses to come together and learn from each other. To find out what’s working in equine marketing right now and collaborate on awesome projects together.
Provide a platform for your equestrian blog, where you’re promoting education and community. The members of that community will get to know you, like you, and trust you. When they’re ready to purchase, they’re going to think of you before a competitor.