



What Defines Quality Content?
If you find yourself writing content to cross off an item on your to-do list, you are approaching it wrong. Every page on your website, email you send, and graphics you post needs to contain quality content. You can’t afford to waste time, energy, or space on anything else. Quality content adds value. It educates, entertains, or provides a product or service. Go beyond just selling. Tell your audience a funny story about something that happened in your personal life to create a personal connection with them. Talk about how your business changed someone’s life for the better. Give a free 20-minute class about how to use your product or service. Ask your audience about a problem that they have that you may be able to solve. All of these things are related to your business, but they go beyond selling. Your content that you publish should be 80% storytelling and educating and only 20% direct selling.How Do You Create Quality Content?
Telling stories and using a unique voice will help you create quality content. Be authentic. Don’t worry about having perfect grammar, or sounding formal. People care much more about connecting with your personality than they care about how fancy you are. If you educate them while you tell an exciting story, you are selling in an authentic and meaningful way. For every piece of content you write, ask yourself four questions:- What is the intent of this piece?
- How is this content helping me reach my goals?
- What value is this content providing to the reader?
- What action is the customer going to take when they see this?