Quality content can make the difference between adds that attract engaged and excited buyers, or adds that cost you tons of money and result in zero sales. Quality content tells a story. It excites readers and creates an emotional connection. You need quality content for your business because it attracts people to your brand and builds anticipation with your audience.
If you have an incredible business, built on strong values with the capability to have a positive impact on thousands of people’s lives, BUT you are having a hard time developing an online presence with your target market you probably lack quality content.
From the moment someone looks at your website’s homepage, your Facebook bio, or your latest Tweet, they should know who you are and what you offer. You only have about 10 seconds to capture a customer’s attention before they move on to somewhere else.
What Defines Quality Content?
If you find yourself writing content to cross off an item on your to-do list, you are approaching it wrong. Every page on your website, email you send, and graphics you post needs to contain quality content. You can’t afford to waste time, energy, or space on anything else. Quality content adds value. It educates, entertains, or provides a product or service.
Go beyond just selling. Tell your audience a funny story about something that happened in your personal life to create a personal connection with them. Talk about how your business changed someone’s life for the better. Give a free 20-minute class about how to use your product or service. Ask your audience about a problem that they have that you may be able to solve. All of these things are related to your business, but they go beyond selling. Your content that you publish should be 80% storytelling and educating and only 20% direct selling.
How Do You Create Quality Content?
Telling stories and using a unique voice will help you create quality content. Be authentic. Don’t worry about having perfect grammar, or sounding formal. People care much more about connecting with your personality than they care about how fancy you are. If you educate them while you tell an exciting story, you are selling in an authentic and meaningful way.
For every piece of content you write, ask yourself four questions:
- What is the intent of this piece?
- How is this content helping me reach my goals?
- What value is this content providing to the reader?
- What action is the customer going to take when they see this?
If you don’t have a clear answer to each one of these questions you need to rethink your content strategy. Your audience will not engage with you if you are continually selling without sharing something that allows them to connect and engage.
If you are feeling strapped for time and overwhelmed about the idea of creating consistent quality content, I can save you time and money by doing it for you. Contact me
to get started today.